Corporate Video Promotion Rising in Popularity

Corporate video promotion is one area which has grown in leaps and bounds in the last 3 years. This is mainly due to the availability of video portals such as YouTube which provide the facility to upload video to their web site. Some of the other popular video web portals include Metacafe, Vimeo, Metacafe and Dailymotion. The use of YouTube and other such video portals for creating business promotional videos has nearly tripled in the last couple of years.

Many companies have now invested in their own YouTube channel, this is where they can directly stream videos to customers and clients who have signed up to this service. Channels have become ever more popular with even the British Royal Family having their own channel.

There was a time when people used to log on to the internet simply to browse through pages and pages of text information. That was some 5 years back. With the takeover of YouTube by Google in the year 2006, things started changing dramatically and users started to shift towards video portals for information about an incident.

With the use of the internet for viewing multimedia content on the rise, business owners have been successfully promoting their products and services through videos uploaded into internet sites. One of the main reasons for the huge popularity of the video portals is that the user can actually feel the content by actually looking at the moving images on screen. In addition to the moving pictures, the videos have the ability to mix animation with live images. When the user sees such attractive videos, the curiosity quotient of the user is increased and the user wants to know more about the service provider.

When a business owner has decided to produce a video to promote their services and products, the first things they need to do is to look for experienced business promotional video producers. There are a lot of experienced video producers available and business owners can look for quality video producers by searching on the net and by reading user reviews in sites promoting video designers.

After video production has been completed, the business owners have to review the content created. One of the main things to review is the buffering rate. Buffering rate is the rate at which the videos are rendered over the internet web site. If the buffering rate is too slow, the users will lose interest in seeing the video. Thus within the first few seconds, users will decide whether to continue watching the video or quit. Another thing to check is the text and the font used to create those texts. Video text should be clearly visible to the user and easily readable.

Internet Marketing – What is it and How Does it Work?

What is Internet Marketing?

In a broad sense, it is marketing or advertising products on the internet. In a more narrow sense, it is the targeting of specific “niche markets” in order to funnel internet traffic to a particular product or service. Internet marketers generally use affiliate programs to promote someone else’s products for a percentage.

Forms of Internet Marketing

There are several forms of internet marketing, and they fall into two general categories: paid marketing and free marketing, also called bum marketing. Free Internet Marketing forms include SEO, article marketing, and forum marketing. Paid forms include pay-per-click, pay-per-action, and pay-per-lead campaigns.

Free Marketing

Article Marketing

Article marketing is by far the most popular form of free internet marketing. It involves writing informative articles on a subject related to a product and submitting the article to an article directory or posting it to a blog. The article does not take the form of an advertisement in this case. It simply offers free information on the subject in question. The advertisement itself is simply a link in the resource or signature area of the article to another web page or web site.

The reason for the popularity of article marketing is that the article can acquire the page ranking of the directory site or blog that it is posted on. The article can also be copied and reposted elsewhere, with proper permission given, which creates more backlinks to the target site.

Forum Marketing

Forum marketing is very similar to article marketing in that the forum post itself contains purely free information with a link in the signature area to another web page. It is important in this type of marketing to not simply spam a forum with advertisements, but to offer something of value to the forum members. Spamming a forum will likely get you banned.


Search engine optimization is a form of internet marketing, in that its purpose is to increase search engine rankings to capture more internet traffic. There are two basic types of seo: on-page optimization and off-page optimization. On-page optimization includes adding html meta tags to a page and “optimizing” the content of the page for particular keywords. Off-page optimization includes article marketing and forum marketing, or anything that establishes links to a web page.

Paid Marketing

PPC Marketing

There are several types of paid marketing as mentioned earlier. Pay-per-click is the most common form of paid internet marketing. This type of marketing involves creating an ad campaign and paying a search engine, like Google or Yahoo, each time the link in the ad is clicked. The placement of the ad on the search page is dependent upon keywords used for the campaign as well as the relevancy of the landing page assigned to the link.

PPA and PPL Marketing

Other paid marketing techniques that are similar are pay-per-action and pay-per-lead. Pay-per-lead normally involves getting paid a flat amount for sending traffic to a site in order to capture the email addresses of potential customers. The company collecting the email addresses pays the marketer for funneling the traffic to their site. A similar type of marketing is pay-per-action which could involve a person opting into a service, etc.

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What Home Based Business Opportunity is Best For You and Your Family?

With over Five thousand home based business opportunities flooding the home based business industry it makes it difficult for the person interested in earn extra income from home to discover a legitimate home based business. People get involved in the industry with the hopes of making it big, however not too may make it..The allure of cash is what most are chasing in our industry but only 3% are actually making any money. Exactly why is this? Well, we will get into that a little later in the following paragraphs. First let’s talk about how you should start discovering the right opportunity.Lotions, Potions and Pills are what most company’s are pushing out there. Over priced Juices whereby company’s claim have astonishing health benefits, pills and potions to cure ailments or promote vital health are seen all to often. I say refrain from this competitive market.Let’s face the brutal truth, most companies have their distributors on an autoship program, which means your destined to be buying product you probably don’t need on a monthly basis and your gonna need to find others to try and do the same to create some kind of money. They’re not in demand products, you will need to create the demad by explaining to people the benefits, doing tastings, home parties, etc… Who needs the trouble.You should possess a product that is in high in demand and is an asset. You might be saying to yourself, what? Is there this type of product?Happily, the answer is yes. There’s a Tampa based MLM company that provides it’s distributors with Numismatic gold and siver coins. A couple of you will think that’s crazy. I say it’s fricking brilliant.I want to ask you a question and you’ll be able to determine if this home based business opportunity is right for you. If someone pulled up to the front of your house with a semi stuffed with $40 a bottle superjuice and said Let me provide you with all of this for nothing, would you stuff your garage with it? Some folks may say yes, but here’s what I know.Regardless of just how much product you’ve got available, if you dont know how to market that juice, it’ll wilt in 90 days after which your stuck with a garage packed with spoiled juice.Now, next scenario. Let’s say I back a semi stuffed with gold and silver and offer it to you. Your not only likely to unload every last coin, your going to be checking under the seats, inside the wheel wells and under the engine compartment to ensure you got every last piece.So you see the difference. You have an asset rather then a potentially spoilable consumable comodity like juice.So if you determine, “What home-based business opportunity is right for me?”, Keep that at heart.Lastly, when looking at a home-based business opportunities, you need to ensure that the company teaches it’s distributors the right way to market both online and offline and features a system.99% of MLM companies system revolves around making lists of friends and family and calling those closest to you to expose them to the opportunity. Who the hell is comfortable doing that? After helping tons of struggling network marketers over the years, Not a soul IS REALLY COMFORTABLE DOING IT.Most reps with this industry fail due to three things. Insufficient leads, lack of money and lack of education. Within my teams gold and silver business, we deal with that problem by incorporating the internets #1 attraction marketing program. You see, it’s not what you are able to do, it’s what you can duplicate. People that learn the art of marketing online, can market anything.So it’s your choice. You can either market what 90 % of individuals are marketing (Overpriced Juice, Potions and Pills), or you can market and collect a real asset and simultaneously get an internet marketing education. Seperate yourself from the crowd and make the right choice when looking at a home based business opportunity.~Joshua K. Boxer
Father, Author, Marketer

How To Build A Successful Home-Based Business – 3 Tricks For Success

Many people want to learn how to start a real home-based business, but there is so much terrible information out there that it hurts those who want to start something real and achieve real success. Because my goal is to teach others who are passionate about starting a successful home-based business, I like to give you quality information that you can use to get started quickly and achieve success as fast as possible. With that said, I would like to share with you three very important secrets that you absolutely have to incorporate into your business if you want to achieve the most success possible and grow your business to as big as it can be.Three things that I use in my home-based business that I know have made a big difference for my bottom line include:1 – You have to help peopleWhen I say “help people”, I don’t mean give them the latest scam to teach them how to take advantage of others through an online business, what I mean is you have to genuinely care for others and do your best to help them solve their problems and improve their lives as much as possible. The best businesses out there are those that provide the best quality products or services to help people. It doesn’t matter what your business does, as long as it provides genuine help and thus helps people achieve exactly what they are searching for.2 – Give away really good informationIn order to give people a heads up about your products and how good they are, you have to give things away. Now I don’t mean you have to give away your biggest secrets and tricks, but giving away good quality information will go a long way in helping you acquire more customers and build your business.3 – Create a wide range of products to supply different budgetsThe more products and budgets you can accommodate, the more money you can earn. Some people really need help but cannot afford a $499 video course, so a $37 eBook may be just what they need. Try to fill the needs of your target customers and you will earn the most money possible

I Finally Discovered the Secrets to Starting a Successful Home Based Business

Many newcomers and perhaps even some veterans starting a home based business whether on the internet or offline faces the challenge of transforming his or her mind set.The social conditioned thinking, expectations, motivation and behavior that produces success as an employee are worthless, and maybe detrimental to your journey to become a wealthy entrepreneur.And as it turns out, the skills for successful home based business ownership are not taught in public or private schools. This means that at best most entrepreneurs learn through trial & error method that can be both difficult and expensive.This is what I want you to believe – in order to ensure your entrepreneurial quest is one that is success, you need to reset your conditioned mind set.You see, our society some how de-emphasize to people the basics of business and making money. There is surely no need to lose nerve when you have a plan. But you do have to be willing to turn from the naysayers and be different.Let’s just go over exactly what you need to do:1. You need to care about making moneyIf you identify yourself as a home based internet business oriented person, then do yourself a favor. I know who wouldn’t like to make money, right?You may be shock at the amount of people that deny they starting an internet business to make money.Allow yourself to care about making money. Because it is essential to getting off to the right start in an entrepreneurial adventure, and it is the critical change in mind-set that I support.You would agree that money is a great motivator, won’t you?2. What risks are you willing to take?When it comes to home based businesses, there are going to be a wide range of risks that are possible. This is the second challenge for you in creating a home business mind set.Take some time and really consider what your options are going to be when it comes to the risks that you are willing to take. While certainly some risks can be very beneficial, ensure you understand the risks as well as the rewards.A home based internet business is a serious thing to undertake!3. You must have ambitionMoreover, are you comfortable with the idea of being a business person with ambition? This is the third change in mind set that you may have to undergo. Far too many people go into starting home based business half-heartedly or convinced that they are doing it only for the money.When it comes to entrepreneurial quest, there’s much more emphasis on personal choice, independent problem solving, decision making, responsibility and commitment.The truth of the matter is that you may choose to become an entrepreneur because of the flexible working hours, minimal travel or keeping your business small.So here we are. You have learned what resetting your thinking is, and why this is critical to your entrepreneurial quest. You have even discover the key to success as an entrepreneur, those two little words that have the power to make it all happen: “Mind Set”I believe that as you continue to commit to using this strategies, it will pave a path for you where things are going to start falling into place.

How to Create an Effective Marketing Plan

Marketing is the soul of your business, it means anything you do for the promotion of your business comes under marketing. However, without a plan or strategy your marketing campaign will not deliver the desired results. Therefore, creating marketing plan for any business is vital.

Now the question arise; how to create an effective marketing plan for a company? We all know the format of a marketing plan. Whether you make a formal or informal proposal, a plan should be such which touches all the essential points to deliver the targeted goal.

To make an effective plan, there is a famous rule called 4P’s. Here, P’s stand for Price, Product, Promotion and Placement. In this another P is added called People. Today while doing digital marketing or the traditional marketing one should understand people or the customers you are dealing with. It’s important to figure out what is significant for the business, and later make a plan accordingly.

Generally, in a marketing plan the following points are considered -

Market Analysis: First analysis your broader market, where are the opportunities that you can look for? What are the scopes in the current market? After analyzing the broader scope of the market; target on the niche values.

Identify the Target Customers: Unlike the broader analysis of the market; here you aim on the targeted customers. You look for the scopes where you can promote or market your product to get the higher returns and acceptance. Here from targeted customers to clients, you also find out the needs and demands of the audience. Once you know, who all are your customers and what exactly they are looking for then you can jump to next step.

Marketing Plan: In this you perform, precise activities which helps in achieving the goals and objectives you are targeting at. Here, you plan how you will promote the product/service? What are the specific areas of promotion? What would be the budget of this plan execution? Etc. Plus, you also estimate the ROI of this marketing strategy.

Competitive Edge: It’s important to define your competitors too. One should know, what strategies are being used by the competitors to reach to the potential customers. If you know what your competitors are doing, you will be able to modify the plan and maybe your marketing analyst will come with something more innovative that can capture the mass attention.

Sales and Strategy Forecast: If you have a target to achieve you can plan out your work according. It’s just like keep the figures real and amenable. Unrealistic figures would not help you ever to get the target on time. Secondly with these forecast, you can compare your marketing strategies and come up with the best solutions for future activities.
These above tips are vital or the stepping stones for any business, but in reality, companies need to incorporate multiple web channels for their business marketing plans. Below are popular web channels that business uses for their planning and strategies:

Social Media Marketing: One of the most promising way of marketing in today’s date. From LinkedIn to Facebook and from Twitter to Google+, companies use these platforms to target the right set of customers. From a survey by social media – 93% of marketers use social media for business.

Mobile Marketing: Another most prompting way of marketing which is used in today’s digital world. The acceptance of smartphones and tablets has helped to change the way companies used to target their customers earlier; these days they implement strategies that reach customers on their devices itself. From a survey via Our Mobile Planet, 89% of smartphone users notice mobile ads.

Email Marketing: The marketing plan via email is quite an old one. It is an effective and popular way of promotion for many small business owners. Get the email data of your possible customers and send them your customize business emails to let them know what you are offering.

Blog Marketing: Blogging is a big focus when it comes to content marketing. Blog provides a personal touch and advantage to your social media marketing too. Here you have a freedom or control over the product or service you are marketing for. Companies are hiring full-time bloggers for this job. Although, 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.